ANYWAY

The country has been bombarded with several advertisements of the new Levi's 501 jeans. Events, TV here and there. The building wrap around in Guadalupe made it through the Guiness as the world's largest outdoor ad! Haven't seen it though but I guess this gimmick would surely rouse any one's interest in buying one, expensive as it may. Coincidentally, Levi's was also one of our business cases in MBA, specifically we discussed how Levi's should address maintain its leadership in the jeans market, the increasing competition in Japan, the shrinking trend Japanese jeans market, and the changes in the distribution channels. Enough of this, Levi's is just all around me.

So what am I trying to say? I just want to say that I became a VICTIM - victim of this hype and incidentals that Levi's is generating! Yesterday, Aug 18, 2008 marked the day when I found myself giving my credit card to the counter paying for my first Levi's Jeans! After years of resistance and from shying myself from any Levi labeled store or kiosk, I was convinced that buying one is not bad after all! (Am I really convinced? Huhu) That it is a long term investment and that the jeans is almost impossible to wear (and tear, hopefully)because of its inherent durability! Waah, am I actually saying this?! What I am experiencing is what they call post purchase dissonance. This is when a buyer keeps on asking himself "Did I just buy a 4000 worth jean??!, Did I just make the right decision? Should I have spent this hard earned money for something else??". I'm choosing not to write several sample questions because it's starting to kill me.

By the way, much as I want to buy a 501, the jeans only reaches my ankle (in short, bitin!) Nevertheless, I still bought a Levi's - a Levi's Copper Jeans which is by the way more expensive and astig than a 501. Like a 501, it's also buttoned but the kind saleslady told me that the textile is more comfortable and more durable than any other Levi's, thus a 4,099 tag! Not being too arrogant, this is some of the inconveniences of being taller than the average pinoy dude, style is quite limited depending on how tall (or short) you are. I should have spend around 2,500 to 3,000 for owning a Levi's but because of the length of the jeans, I was forced to buy the more expensive one! Unfair! Jean brands should really think of the "tall people" market - besides everyone is going tall these days! It's ok anyway, the jeans fits me very well and I'll just take care of its very well. As part of my "convince-myself stage", I actually told my mom and my siblings, who were with me on that momentous event in my life, that I look like a celebrity wearing the Copper jeans! They just nod and say "Let's go kuya! Tagal mo talaga bumili!" What the heck!

I'm wearing my authentic Levi's today and I'd probably wear this again the day after next! Haha.. I'm really happy with it! Guys, you should try buying one now while inflation is relatively low. Later on baka 10,000 na yang Levi's. There's no way I would buy a 10,000 worth of jeans!
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I'm not a tightwad!